How important are the following as potential sources of information about new suppliers for your firm?
Family and friends
Categories
Value
Category
1
Not important
2
Slightly important
3
Fairly important
4
Very important
5
Extremely important
6
Don’t know
Sysmiss
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.
Question pretext
INTERVIEWER: SHOW CARD
Not important
Slightly important
Fairly important
Very important
Extremely important