Multi Country Study Survey 2000-2001

Poland, 2000 - 2001

Reference ID

POL_2000_MCSS_v01_M

Producer(s)

World Health Organization (WHO)

Metadata

DDI/XML JSON

Created on

Apr 25, 2019

Last modified

Apr 25, 2019

Page views

354

CSV JSON

ECAo15b. Introduction of a new method of advertising or product promotion (ECAo15b)

Data file: Belarus-2013-full data

Overview

Valid: 171

Invalid: 189

Type: Discrete

Decimal: 0

Range: -

Format:

Questions and instructions

Literal question

Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas?
Introduction of a new method of advertising or product promotion, such as use of a new media for advertising, a new brand image or logo, a new trademark

Categories

Value	Category
-9	Don't know
-8	Refused
1	Yes
2	No
Sysmiss

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).